In 1983, Paul Mitchell and John Paul DeJoria purchased land in Hawaii that would become the sustainable, solar-powered Awapuhi Farm. The two friends and business partners wanted to pursue a lifestyle that was connected to nature and in tune with their beliefs. To this day, all of the Awapuhi used in John Paul Mitchell Systems products is harvested here.

BaByliss is renowned throughout Europe as the Professional's choice for hair and personal care appliances. Each range is carefully tailored to the specific needs of different markets and BaByliss has spent the last 35 years working with leading hairdressers to research and develop appliances which enable both professionals and consumers to achieve perfect results both in the salon and at home.

Doesn't matter if you are a Dumb Blonde or a Mastermind, a Manipulator or a Creative Genius... we have shampoos, conditioners, and styling tools to complete you lifestyle. TiGi is fresh, funky and always innovative. The best part is that TiGi and Bedhead products work wonders for styling and maintaining a healthy and happy head of hair.

BIOFREEZE products are a unique, effective pain reliever formulated to provide a variety of benefits for therapy, pain relief, exercise/training and overall comfort. BIOFREEZE products contain ILEX, an herbal extract from a South American holly shrub. ILEX is used around the world in various health & wellness formulations. BIOFREEZE topical analgesic does not use waxes, oils, aloe or petroleum. The result is a fast-acting, penetrating, long lasting pain reliever

We traveled the world in search of the most natural looking hair and ways to make the application undetectable. We offer only 100% remy hair, which means the hair cuticle is facing in the same direction which prevents tangling and matting. Remy hair allows the blending with your own hair to give the appearance of natural, healthy looking hair.

Creative Nail Design offers a full range of enamel, nail treatments, scented lotions, and spa products. They are available for purchase only through the finest salons, spas and beauty supply stores.

Color Wow is the latest innovation from Gail Federici, co-founder of John Frieda’s hair care company and visionary behind their ground-breaking formulas created to address problems specific to frizzy hair and blondes. Formulated by Dr. Joe Cincotta, PhD cosmetic chemist, Color Wow is a complete range of new technologies that resolve problems associated with color-treated hair… including dreaded roots… AND amp up the “wow factor!” everyday. For the 75% of women who color their hair (single process, highlights or a combination of both), Color Wow is a life-changer. No more roots..ever! No brassiness, dullness or fading! No dry or dull texture!

Since 1979, CND has developed pioneering professional products and services that expand the promise and possibility of beauty for hands and feet. Our mission is simple: to provide the salon and spa professional with everything they need – products, services, education and support – for the highest-quality nail services. CND pursues this with an unwavering commitment to excellence. Every one of our products is meticulously researched in our own state-of-the-art laboratory and tested in the field before it ever reaches the hands of our customers. And once it does, CND continues to support the beauty professional with training, answers and inspiration—in the classroom, on the road or online. Whether fingers or toes, nails are fashion—the perfect accessory to an outfit or that subtle flash of indulgence defining a personal look. Our formulas allow professionals to consistently create nails that are unique and expressive. And our vision and leadership has earned us the exclusive right to collaborate with the world’s top designers on runways from New York to Paris, Milan to Dubai.

Cucccio Natural butter blends treatment. Being greasy, sinks into the skin where it remains all day, and offers up a pleasant, relaxing skin.

FROM FRUSTRATED TO FABULOUS. DISCOVER THE ULTIMATE TRANSFORMATION. KERASILK KERATIN TREATMENT IS THE FIRST CUSTOMIZABLE LONG-LASTING SMOOTHING SERVICE FOR HAIR SMOOTH LIKE SILK FOR UP TO 5 MONTHS.

All Goldwell products are developed according to the professional standards of hairdressers. Sound experience and knowledge about hair cosmetic products and their effect on hair and scalp enables them to offer completely individual shampoos and special treatments as well as styling products for all individuals.

All formulas contain pure hemp seed oil and extract, a rich source of essential amino acids and nutrients vital to keratin formation, the principal protein responsible for healthier, stronger hair. Vitamins, proteins, anti-oxidants and botanical extracts provide added nourishment, protection and control. Each product in the Hempz line is designed to satisfy specific hair care needs providing the perfect balance for all hair types and scalp conditions.

Meet the #1 brand of styling tools in the professional beauty industry - Hot Tools. #1-selling Hot Tools® Curling Irons were the first irons in the industry to use an electronic heating system for fast heat up and heat restoration. This patented Pulse Auto Heat Control® provides the user an iron that keeps its heat so stylists can work quickly and with consistent curl results. Our Specialty Irons include 13 models provide stylists with the right tool to create the wide variety of special curl types popular in today's hair fashions The Hot Tools® line of Hair Dryers includes 28 AC and DC motor products as well as Hard Bonnet and Soft Bonnet models and 2 Hot Air Brushes. Red Hots styling tools create heat with high intensity halogen bulbs and actually light up when used and includes a dryer, hot air brush and 3 curling irons.

Joico International offers over fifty products – including the Joico Collection, The K-Pack Collection, Con_text, I-C-E Hair, Vero and Triactive Systems – that reconstruct, revitalize, and color for beautiful, healthy looking hair. With Joico there is something fore everyone.

KMS California  are Vegan, Gluten Free and Paraben Free.  Every single KMS prooduct contains Natural/Nature inspired Ingredient.  

If oxidation is the primary cause of damage to our skin, then an antioxidant is something that has the ability to stop or prevent damage. Antioxidant vitamins are essential in protecting the epidermis from damage by free radicals. The use of the right vitamins on your skin—in the correct percentages, in the correct pH and in an effective delivery system—can change your life, or at least how you look and feel. And no other minerals or chemicals have as far reaching benefits as the topical application of the 12% L-ascorbic acid form of Vitamin C, followed by 5% natural Vitamin E. The core of Malibu Wellness technology is the use of fresh-dried antioxidant vitamins E and C.

Using the latest technology, Matrix provides salon quality products that stylists and their clients can depend on. Matrix inspires the salon professional to capture dreams and create beauty with a wide range of professional hair care, styling, hair color, and texture products.

MOROCCANOIL has created a revolutionary styling, finishing and conditioning product line for hair that will guarantee an enhanced result. Hair looks and feels healthier after just one application. They include a signature argan oil in all our products. A remarkable gift from nature found growing only in Southwest Morocco, it is a powerful antioxidant, UV protector and free radical neutralizer, rich in vitamins that strengthen the hair and increase the hair's elasticity. We continually strive to create unique products using the highest quality formulations to deliver extraordinary results. MOROCCANOIL is an effective and frequently requested conditioning line of hair products for stylists and their clients.

Weather, lifestyle, and daily living all influence the condition of your nails.The Nail Tek nail program allows you to move freely between all the Formulations to provide the type of conditioning and strengthening that your nails need. As your needs change, so does your Nail Tek Formulation.

OPI is renowned globally for its Nail Lacquers – a brilliant, chip-resistant, professional formula available in over 200 fashion-forward colors. With clever names that customers look forward to with each new Collection, OPI Nail Lacquers are beloved around the world, and trusted by professionals. Neither OPI Nail Lacquers nor any other OPI product or service is subject to animal testing.

From the runways to the hottest clubs to galas and premieres, Paul Mitchell, Modern Elixirs®, Tea Tree and Paul Mitchell® Lab™ define the latest in hair care trends. When it comes to beauty, you know exactly what you want and Paul Mitchell’s New Systems, can get you the results your after. The Systems provide the targeted benefits you crave, including Color Care, Moisture, Extra-Body and Style in Light, Medium and Firm Holds.

For centuries Australian natives have used the healing powers of tea tree oil for everything from itchy scalp to muscle aches. Now you can bring this natural magic into your own bath with Paul Mitchell’s Tea Tree Collection. Made with essential tea tree oil, Tea Tree products refresh and stimulate the skin and scalp. Take advantage of our current promotions and enjoy the tingling refreshment that leaves you feeling clean and rejuvenated from head to toe!

PRAVANA is proud to unveil a unique collection of highly sophisticated and professional products paired with enlightening education to guide you in your evolution of beauty. Even the name PRAVANA has an ancient Sanskrit meaning of "the source of all things." It all begins within ourselves. PRAVANA products are a unique hybrid of European artistry, ancient Mayan natural botanicals and innovative American technology. The end result... a global fusion of excellence.

Nothing defines hair more than texture and shine. Rusk products allow you to shape and alter textures, adding both shine and definition, all while keeping the hair pliable and flexible, and most importantly healthy. Rusk products changes the way hair looks, feels and behaves, allowing you to create everything from funky, crazy undone looks, to sleek, controlled designs. All styling products are created to interact with each other to create texture with endless possibilities

Whether you're after a new look, personal haircare advice or an ideal way to create the styles that make you shine, Schwarzkopf's professional haircare products and our personalised style and beauty guides put the salon results within your reach at home.

Like any quality polish application, the Shellac system features a Base Coat, Color Coat and Top Coat. Together with a UV Lamp, they comprise the breakthrough in resilient color that remains flawless for two weeks and removes in 10 minutes.

Accidentally discovered by a dentist in 1985, this unique formulation was a side effect of medication given to a patient who informed the doctor that something was suddenly clearing his skin of unsightly razor bumps. Since then, many other uses for Tend Skin have been discovered. Tend Skin will improve the appearance of razor bumps, ingrown hairs, and redness caused by hair removal. Excellent for both women and men, you will see results in 24 hours! All of these cosmetic problems relate to hair removal. This means Tend Skin is good for women and men. Men can use it on their faces and necks. Women will find it usful on legs, bikini lines, underarms and anywhere else hair removal creates ingrown hairs or razor bumps.

For centuries, people have been tearing their hair out trying to find a better way to untangle it. But whether they brushed, picked, or combed it, they continued to snag and break their hair, making children cry and adults cry and curse. Then we invented the miraculous Wet Brush. With its unique IntelliFlex™ bristles, the Wet Brush runs effortlessly through hair, detangling without pulling or tugging. There’s no pain, no tears–whether the hair is wet from the shower or dry; curly or straight; thick or fine. Finally, the tears (and curses) stopped.

Created by stylists looking for high-quality products their clients could afford...Every verb product is cruelty-free, with no harmful sulfates, parabens or gluten...Verb comes from a place of natural beauty, easy living and no nonsense.

Youngblood Mineral Cosmetics manufactures and supplies the highest quality cosmetics to doctors, aestheticians, spas, med-spas, and salons throughout the United States, Canada, Mexico, Australia, Denmark, Singapore, and has ongoing growth in all international markets.